Technology advancement in mass media has changed society's expectations and culture.  Social media has an emotional connection that draws attention through communication studies.  New media technology prompts an exchange of information and opinions.  The information fosters a global mediatized emotional exchange that leads to digital affect cultures.  The process enhances people to connect not only on a worldwide scale but individual scale.  Using media to interact with others has caused the flow of online engagement to resonate with things such as political campaigns, natural disasters, and celebrity deaths (Doeveling, Harju & Sommer, 2018). Using social media platforms online can shape how we think and feel.  It is easy for a person to get entangled in what is posted on social media. Being able to discern and separate our feelings will lead us to have thoughtful discussions without arguments.

Doeveling, K., Harju, A. A., & Sommer, D. (2018). From Mediatized Emotion to Digital Affect Cultures: New Technologies and Global Flows of Emotion. SOCIAL MEDIA + SOCIETY, 4(1). https://doi-org.ezproxy.snhu.edu/10.1177/2056305117743141