Communication plays a significant part in the online culture world. Culture encloses all human action and its meanings by providing a frame of reference for social action. The micro-level shows the small-scale social media use for personal ends where the emotional attention is inward rather than outward. The meso-level sees groups of emotionally resonant people come together over a specific event and find support via the digital world, the macro-level globalized emotional flows through various discourses and imagery. For example, we see a news article about the tsunami. The effects of the tsunami are viewed on a global scale. Diving deeper the micro-level is more on the local level. With good circulation, you can run into the meso-level. The meso-level can attract a small group. For example, a group of people mourning the same person. The macro-level is what attracts a large group worldwide. The loss of a celebrity is on the macro level. Emotional bonding is a feature of the macro-level manifestation of digital affect culture. Emotion as a social adhesive brings people together with broader socio-political issues that surpass them (Doeveling, Harju & Sommer, 2018).
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