Digital technology can increase large numbers of people involvement.  Digital communication provides access and exposure to non-redundant information while increasing everyone's involvement.  People must bring creative ideas to enhance their business and communicate it effectively virtually (Oldham & Da Silva, 2015). Integration plays an important factor when accessing digital technology.  The way news is broadcasted via television is one stream but having the same information available through social media is a way to reach more people. It is vital to find new ways to reach audiences at different social levels.  People tend to gravitate towards using their mobile devices to gather news. 

 

 

 

 

 

Oldham, G. R., & Da Silva, N. (2015). The impact of digital technology on the generation and implementation of creative ideas in the workplace. Computers in Human Behavior, 42, 5–11. https://doi-org.ezproxy.snhu.edu/10.1016/j.chb.2013.10.041

 With the help of technology, communication can be done in numerous ways.  Digital technology allows creative ways for people to conduct business in their organization.  In the communication field, computing devices provide the freedom and discretion in selecting sources for data collection and managing/controlling information flow.  It provides an avenue for employees to perform outside their normal workplace. They have flexible work arrangements such as telecommuting.  Video conferencing also provide the employee a way to engage in formal and informal collaboration with others inside and outside their organization.  Digital devices allow employees the opportunities to request feedback or post ideas that are targeted towards individuals or groups (Oldman & Da Silva, 2015).  It allows for feedback that can enhance productivity or provide insight on how to proceed with a report.

 

 

 

Oldham, G. R., & Da Silva, N. (2015). The impact of digital technology on the generation and implementation of creative ideas in the workplace. Computers in Human Behavior, 42, 5–11. https://doi-org.ezproxy.snhu.edu/10.1016/j.chb.2013.10.041

 

Technology has changed the way people communicate with each other.  Social media and the online platform change the traditional constraints of mass media.  News production and broadcasting, even when published online, are influenced by time constraints.  Tools available for communication in the workplace included email, instant messaging, voice mail, faxing, and paging.  Digital devices allow employees to access information stored on the company intranet to access organizational memory in stored graphics and documents. The data is used to send electronic mail messages and seek advice when needed (Oldman & Da Silva, 2015).

 

 

Oldham, G. R., & Da Silva, N. (2015). The impact of digital technology on the generation and implementation of creative ideas in the workplace. Computers in Human Behavior, 42, 5–11. https://doi-org.ezproxy.snhu.edu/10.1016/j.chb.2013.10.041