Technology advancement in the digital world has allowed communication to take various forms.  Participation on social media platforms involves emotional interaction.  Social sharing forms an integral component of the online digital effect.  As emotions are shown, such as love, fear, and anger, it mobilizes traction within the online circulation.  People have a way of sharing their thoughts and feelings to include others to support or not support their actions.  Engagement of social media tends to be digital affect culture that people share an emotional bond.  People with the same views form a community and speak on topics that they emotionally tie to each other.  The three core characteristics of digital culture are the micro, meso, and macro.  The digital culture is categorized as something that people do.  The culture into emotion shows how people are intertwined through the same feelings or viewpoints (Doeveling, Harju & Sommer, 2018).

Doeveling, K., Harju, A. A., & Sommer, D. (2018). From Mediatized Emotion to Digital Affect Cultures: New Technologies and Global Flows of Emotion. SOCIAL MEDIA + SOCIETY, 4(1). https://doi-org.ezproxy.snhu.edu/10.1177/2056305117743141